Raanana - Opposite the Park

Raanana – Opposite the Park – Ra/2020 – A New Residential Neighborhood and Business Center

Why invest specifically in Raanana?

Before diving into the Ra/2020 plan, it is important to understand whether and why one should invest in Raanana at all.

To begin with, Raanana is considered one of the most sought-after cities in Israel, characterized by a strong, high-quality population from a high socio-economic bracket. Thanks to a high standard of living, an excellent education system, and its central location in the country, the city maintains its prestigious status and remains one of the most desirable cities for residential living. Residents regularly enjoy cultural, sporting, and educational values, and the city's schools rank at the top on a national level.

In recent years, the Raanana Municipality has prioritized environmental protection, notably by ensuring a green and clean city that includes parks, gardens, and advanced recycling options. The famous "Raanana Park" provides residents with a green lung featuring plenty of seating areas, playgrounds, and even an artificial lake with a café.

While Raanana is dubbed the "Pearl of the Sharon," it is also a true real estate pearl. Because the demand for housing in the city is exceptionally high, real estate prices have maintained a positive upward trend for years, and land prices in various planning complexes continue to rise. The city enjoys positive internal migration, attracting upgraders and job seekers from all over the country every year, which explains these positive real estate trends.

These characteristics have not escaped the attention of real estate developers and investors, who are rushing to utilize the last remaining land reserves in the city. Due to the pressing need for housing and commercial units, the municipality looks favorably upon real estate development initiatives in the city and even initiates them itself.

In short, the upward price trend, high demand, quality of life, and proximity to the center of the country and national-level infrastructure are some of the reasons why it is worthwhile to invest in lands in the Raanana area—especially those undergoing planning and rezoning procedures.

To date, the local authority has utilized most of the available land in the city, which further increases the value of land investments in Raanana.

One of the most talked-about planning complexes in the city is the "Raanana Opposite the Park" complex, which is in advanced planning stages for the establishment of a residential neighborhood alongside a business park under the Ra/2020 plan.

A Bit About the 'Raanana Opposite the Park' Complex and the Ra/2020 Plan:

The Ra/2020 plan refers to the new residential and employment complex to be built in western Raanana, south of "Raanana Park" and north of Route 531 and the Raanana South train station. The Ra 2020 plan is part of the city's comprehensive master plan, Ra/3000.

North of the "Opposite the Park" complex, a project to build the "Raanana West" neighborhood is currently underway, which is expected to add about 5,000 new housing units to the city. Within this new district, spanning over a thousand dunams, extensive areas will also be allocated for public buildings and an industrial, commercial, and employment zone.

The project also includes the development of transportation infrastructure, including roads for motor vehicles, walking and bicycle paths, and public transportation routes. Under the Ra/2020 plan, residential buildings of up to 10 stories containing about 2,000 housing units will be built, alongside extensive commercial complexes (15,000 sq.m.) and offices (130,000 sq.m.).

The complex continues the "mixed-use" trend gaining momentum in Israel, offering the ultimate residential experience with all necessary services required for a comfortable, pleasant, and high-quality daily routine.

The land is a short walking distance from "Raanana Park" and the "Lev HaPark" neighborhood, adjacent to existing infrastructures and mass transit systems like Israel Railways and Route 531, which provides a fast connection to major longitudinal highways (Route 2, Route 4, Route 6). Residents of the new neighborhood opposite the park will have quick and easy access to Herzliya and Ramat HaSharon to the west, Tel Aviv and the Dan Region cities to the south, and Kfar Saba and Hod HaSharon to the east.

The Land Realization Company has purchased approximately 15 dunams of land in the complex for its investors, which is included in the Ra/3000 plan (approved in late March 2016). The complex is in very advanced planning stages, and in 2017, a detailed plan including balancing and allocation tables was published for the complex.

Why Invest Specifically in Land in Raanana Under the Ra/2020 Plan?

The Land Realization Company, directed by Benny Bernstein, identified an area in Raanana opposite the park, in a territory included in the Ra/2020 plan. The area is adjacent to mass transit infrastructure such as the Israel Railways "Raanana South Train Station" and the crucial cross-route 531, which connects the city to the region's most vital longitudinal highways (Route 4, Route 2, and Route 6). The neighborhood is also expected to be connected to the future Metro line, which will further upgrade transportation accessibility for residents.

The Raanana Municipality's goal in advancing the Ra/2020 plan is to rezone the land in the complex from agricultural use to residential, employment, and commercial use, establishing a new employment and business center in western Raanana adjacent to the train station and infrastructure.

The complex holds immense potential for mixed usage, partly due to its proximity to public transit networks and private traffic arteries. The mixed-use concept aims to create an ideal living experience where residential buildings and commercial establishments are under one roof, allowing daily routines to be managed without needing to take the car out of the parking lot and sit in traffic on the way to work, kindergartens, schools, supermarkets, shops, etc.

Indeed, the mixed-use complex opposite the park in Raanana was specifically designed to meet all residents' needs, from the demand for quality housing units to offices, commercial areas, and entertainment, shopping, and leisure centers.

Raanana attracts residents from all over the country, and its socio-economic average is considered one of the highest in Israel. Real estate and housing prices in the city have remained stable over the years, with an upward trend. The land offered for purchase under the Ra/2020 plan is a reserve located south of the "Lev HaPark" neighborhood—an area inhabited by a strong and affluent population. This brings another advantage to the "Opposite the Park" neighborhood: the existence of developed infrastructure in the area.

In short: Take the city of Raanana, considered one of the strongest cities in the country with a high socio-economic profile, combine it with an environment rich in national infrastructure, and you will quickly conclude that the area adjacent to the train is a rare zone holding excellent investment opportunities, both for employment land and residential land. The Ra/2020 plan in Raanana opposite the park offers both types of investments, with expectations for substantial profits in the medium to long term.

Expected Profits:

Generally speaking, purchasing land and ultimately receiving an apartment in the residential part of the complex is expected to generate profits of about 1,000,000 NIS. There is always the option to sell the land before construction begins and reap handsome profits at an earlier stage, making this both an attractive and versatile investment opportunity.

Regarding the business complex, an investment is expected to bring investors hundreds of thousands of shekels in profit from building an office or store. Those who choose to invest will own property in Raanana's most sought-after business complex, directly next to the train station and highways.

Furthermore, it is important to consider the growing trend of increasing building rights in business complexes and designing mixed-use developments that include apartments ("micro-housing"). This addition of rights is expected to significantly boost the profit line with no extra effort required from investors.

Ra/2020 Plan Status:

The plan is currently in very advanced planning stages, as detailed plans have already been deposited. Currently, the Raanana Municipality is working on the reallocation tables. The advanced planning status and the backing the plan receives from the municipal authority itself serve as a clear indication of high rezoning prospects, raising confidence levels for potential investors regarding the transaction's realization.

Block and Parcel Details in the Plan

(According to Plan 416-0452573)