Freiman Complex Rishon LeZion

Metro Complex Freiman North Rishon LeZion (Northern Employment and Commercial Area)

The Freiman complex in northern Rishon LeZion is one of the most significant land reserves in the Gush Dan metro area. This is investment land located in a strategic area, adjacent to Haim Herzog Road and in direct proximity to the main traffic arteries of the area, including Route 44, Derech HaMaccabim, and Route 4. The location creates high transport accessibility even today, and is expected to strengthen dramatically with the establishment of mass transit infrastructure.

TAMA 70 - The National Master Plan for Development Around Metro Stations The complex is included in TAMA 70, the approved national master plan for development around metro stations. TAMA 70 serves as the planning basis for intensive urban construction around mass transit systems, and defines development areas oriented towards high-density residential and employment uses, integrating commerce, offices, and leisure.

Under TAMA 70, minimum building percentages of 500 percent were set in the complex, meaning a minimum FAR (Floor Area Ratio) of 5. This is a basic threshold for intensive construction, which is not a ceiling but a planning starting point. As planning advances and sharpens, there is a real possibility of enhancing rights and increasing building percentages beyond the set minimum, in accordance with policy and planning considerations.

For land investors, TAMA 70 creates planning certainty at the national level, alongside significant betterment potential derived from the combination of high-capacity passenger transport, mixed uses, and high building rights.

TAMAL 3015 and Accelerated Planning Promotion Beyond the approved TAMA 70, the complex was declared a preferred housing complex under TAMAL 3015 and is being promoted by the National Committee for Planning and Building of Preferred Housing Complexes, the VATMAL. Promotion via the VATMAL is designed to shorten planning schedules and allow the approval of plans at a significantly faster pace than the standard statutory track.

The significance of promoting TAMAL 3015 on the land is the acceleration of planning processes, a faster transition from a master plan to detailed plans, and the reduction of uncertainty involved in long planning periods. This is a substantial advantage for investment land, as the value of the land is directly affected by the pace of planning progress and the ability to see a clear horizon for realization.

The complex is being promoted not only by the VATMAL but also by the government company "Dira Lehaskir" (Apartment for Rent), which operates to develop large and high-quality residential complexes in demand centers. Additionally, the Rishon LeZion Municipality supports the promotion of planning for the complex and sees it as part of the future urban development of the northern part of the city.

The combination of government support, promotion via TAMAL, and municipal support creates a strong planning environment, with a clear interest in realizing the plan and its success. For land investors, this is a rare combination of factors that reduce risk and increase profit potential.

The Metro's Area of Influence and the Division of Rings The lands included in the metro's area of influence and development are divided, according to accepted planning concepts, into two main rings: the first ring and the second ring. This division reflects the degree of proximity to the metro stations and the level of planning intensity expected in each area.

In the first ring, closer to the stations, one can see a trend in various complexes across the country towards increasing building percentages based on a clear concept of building as densely and intensively as possible, while maximizing the proximity to mass transit infrastructure. In these complexes, particularly high building rights, mixed uses, and a concentration of housing, employment, commerce, and services on an urban scale are usually planned. For this reason, lands in the first ring are currently considered the most expensive and sought-after in most metro complexes.

A similar trend is also expected in the Freiman complex in northern Rishon LeZion, in accordance with the principles of TAMA 70 and national and municipal planning policy. The proximity to two planned metro stations, Herzog Station and Yosef Burg Station, creates clear development hubs and strengthens the planning logic of high-density construction around them.

Alongside the first ring, there is also a second ring, comprising lands located slightly further from the stations but still within the metro's direct area of influence. These lands also benefit from transit-oriented planning, significant building rights, and the expected future demand for new, well-connected neighborhoods.

Why Invest in Rishon LeZion and Why Near the Metro

Rishon LeZion is one of the strongest and most stable cities in Israel, with a broad economic base, advanced municipal management, and developing infrastructure. Investing in land in Rishon LeZion combines genuine demand for housing, limited land supply, and high betterment potential as part of the planning process the land undergoes.

Investing in lands near the metro adds another layer of potential. The metro is not just a means of transportation but a planning and economic engine that redefines land and construction values in its vicinity. TAMA 70 was designed precisely for this purpose: to create intensive mixed uses, high building rights, and provide urban value.

At the Land Realization Company, we offer for investment land units in the Freiman complex in northern Rishon LeZion, within the metro's area of influence and development. The company's activity focuses on purchasing lots around metro stations, based on an understanding of planning processes and a forward-looking perspective, according to which lands adjacent to mass transit systems will be the most significant construction hubs in the coming years, at high density and intensity.

After over 20 years of experience in the field of land and entrepreneurship, we know how to identify planning potential in advance and act accordingly.

(Note: E&OE. Images are for illustrative purposes only for all projects. The land is not currently available for construction.)